Business mentoring

Name: IF MedTech
Address: Office No: 1101/02/03/04, 11th Floor, KAMDHENU 23 WEST, Plot No. A-10/2 & A-11, Thane-Belapur Road, Kopar Khairane, Navi Mumbai, Maharashtra, 400709, IN
Telephone: +91 9970642575

Regular working sessions on the decisions founders usually make alone: what to charge, what it costs to make, and which market to open first.

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When business mentoring is the right step

Alongside the engineering, from the first prototype on. The device can be right and the business still fail on price, buyer or timing.

Plan the route to market
Which market first, which buyer, and what has to be true before the first sale.
Test the unit economics
Price, cost and margin worked through before they are fixed in a plan investors will read.
Coaching for the founder
Someone to think with on decisions, so the founder does not carry every one alone.

What you bring, and what you get back

You bring

Your business plan, however rough
The device, its stage and its likely regulatory class
What you know about users, buyers and competitors
Your cost estimates, even early ones
The decisions you are facing now

You get back

A go-to-market plan: first market, first buyer, first channel
A pricing approach you can defend
A unit economics model you can update
Regular coaching sessions
A list of the assumptions to test next

The user, the patient and the buyer are often different people

A clinician may use the device, a patient benefits from it, and a hospital purchase team pays for it. Each judges it on different terms: workflow, outcome and budget. A go-to-market plan names all three, and prices the device for the one who signs the order.

How mentoring works

Step 1
Start with the decisions
The questions the founder faces now, ranked by what they block.
Step 2
Map the market
Users, buyers, competitors and the route to approval in the first market.
Step 3
Work the numbers
Price, cost and margin, in a model the founder owns and can change.
Step 4
Coach through decisions
Regular sessions on the choices in front of the founder.
Step 5
Review and adjust
The plan is updated as engineering, testing and conversations with buyers produce facts.

Questions founders ask

What does mentoring cover?

Go-to-market strategy, pricing, unit economics and founder coaching. Engineering and regulatory questions go to the teams that do that work.

How should I price a medical device?

Start from what the buyer can pay and what the device saves or improves, not only from the cost of parts. Then check that the margin covers testing, approvals and support.

Does mentoring replace a regulatory plan?

No. The route to approval sets much of the timeline and cost, so the business plan needs one. See India regulatory or the class and route tool.